My Personal VMworld 2017 Gratitude

I think it is important to do a recap of my VMworld 2017.  First and foremost there are so many people to thank for their contributions. No one person can contribute to VMworld. It takes a team of dedicated individuals willing to sacrifice their personal time for the company. Being a great company that VMware is, this is not hard to come by, but nevertheless, important to thank those involved.

  • TAM Customer Day Specialists Roundtables – This is my fourth year working on this event, my second year leading the effort. For those who are not familiar with TAM Customer Day, it is an exclusive event held for our TAM Customers. In the past it was a dedicated day starting with a General Session, followed by several break-out sessions, Ask the Expert sessions, closing sessions, and finally the TAM Customer Reception. This year we scaled back to a half day hosting a General Session followed by Specialists Roundtables (formally Ask the Experts). This was done to limit the conflicts of other events happening on this day. IMHO, this worked out much better as attendance was over 1200 customers. We also added Demo Stations to the Specialists Roundtables this year and response was off the charts. TAM Customers got a sneak peak of the new software releases and services that were announced later in the week. #TAMvalue
    • Thank you – Jason D., Cheryl E., Khalid D., Bill S., Bill K., and Niska D.
  • Presenting Break Out Session – Automation Deployed: Now What? Four Different Perspectives of Day 2 Operations in an Automated Environment [LDT2867PU] – This was my second VMworld presentation. This year I decided to go with a customer panel and I am glad I did. I thought the information shared was extremely valuable and I will certainly follow up with a dedicated blog on the content. I always liked hearing customer use cases when I was a customer and I am happy to bring this type of perspective to my sessions. BTW – these are all TAM customers. #TAMvalue
    • Thank you – Erin O., Cecilio A., Will H., Dan R., Michael McGowan, Steve Schofield, Nabeel Chaudhri, Curt Johnson.


  • Booth / Floor Duty – This year VMware had the largest booth in Solutions Exchange and it was awesome. For the first time we had Industry Booths and I was asked to work the Banking booth. During my shift I had to run out for a customer meeting.
    • Thank you – Imran J. and Cecilio A.


  • Customer Meetings – If you are a TAM at VMworld and you are not running from meeting to meeting for your customers, you are not doing your job. While I did have a couple of pre-scheduled meetings, there were a couple of impromptu customer to customer meetings that were pulled together. Without help from my peers this would not have happened. #TAMvalue
    • Thank you – Sean D., Sean L., Peter D., Dan C., Jane M., Mandip G.

Food Tour with Chef Dell

  • Spousetivities ( – If you travel for business and have the opportunity to bring your significant other, it is a great opportunity to travel together. However, what does he or she do while you are in a conference all day? Spousetivities! This is the third year my wife has traveled to VMworld with me and her third year at Spousetivities. This year I volunteered her to be the liaison for our TAM Customers if their significant others has questions. She fielded DM’s and texts answering questions and getting those set up with activities. Additionally she had to put up with me and my colleagues through a couple of entertaining dinners. #TAMwifevalue
    • Thank you Jenna!


I want to acknowledge my the North East TAM Team for their support over the past several months. Whether you realize it or not, your support helps me tremendously. From simply being flexible in rescheduling a meeting, to assisting on a customer call, none of this happens with out the support of arguably the best team at VMware.

Last but certainly not least. Cheryl of the House Principal TAM, First of Her Name, the Undeterred, Queen of TCC, Cheryl of the Great Elastic Sky, Breaker of Issues, and Mother of TAMs (reference). Your guidance over the past year has been priceless. Thank you for your continued support!




VMware Announces Cloud Services – Expanding into a SaaS Portfolio

Wow! What a great time to be a part of VMware. This was by far the most exciting VMworld that I have been a part of. With so much that was announced, I want to highlight the announcements that were made around Cloud Services. With all the excitement of what the tools do, I wanted to simplify what was announced and why it is key to the IT industry.

In October 2016,  VMware announced a strategic alliance with Amazon to bring us VMC on AWS (VMware Cloud on Amazon Web Services). This has been in the works through a limited beta and VMware announced the Initial Availability at VMworld 2017. In addition to this announcement, VMware also announced VMware Cloud Services.

I fully understand the excitement of  having VMC on AWS available, the use cases are quite compelling (Disaster Recovery in the cloud, Datacenter expansion or relocation, TCO savings), and I am sure technologists were chomping at the bit to see the pricing.  There were plenty of demos and customer endorsements around the product as well. However in talking to a few customers, the Cloud Services announcements seemed to be a bit muted or lost in conversation.

VMware Cloud Services is VMware Software available as a Service or VMware SaaS. This is key to the IT industry as we have seen the paradigm shift in how IT software  is offered. IT is consistently asked to do more with less.  We have all heard the buzz words like, agility, elasticity and efficiency. Well, these buzz words are the CIO’s deliverables. They are to provide new products at faster speeds wile using technology efficiencies to drive down costs. VMware listens and continues to address these needs.

The argument can be made either way for on-prem and off-prem services; maybe a topic for another blog. However, VMware gives customers the flexibility to choose a traditional licensing model, SaaS, or even a combination of both (yes I avoided the “h” word there). Not all of VMware’s licensing is available as a service, but most of the core products are.

VMC on AWS is part of the VMware Cloud Services Portfolio. If you visit: you can find the full menu of the Cloud Services offerings.  The new offerings that were announced during VMworld 2017 are:

VMware Cloud on AWS – VMware Infrastructure Services (vSphere/vSAN/NSX) available through AWS.

Wavefront by VMware – SaaS based monitoring and analytics.

HCX Technologies –  Software that abstracts version differences between platforms for full mobility between cloud platforms private & public (IBM and OVH late 2017).

Network Insight – Network Visibility for Private and Public Clouds.

NSX Cloud – The ability to use NSX across multiple clouds. Removing networking silos, increasing operational efficiency and security consistency.

AppDefense – vSphere hypervisor based protection for application endpoints.

Cost Insight – Private and Public cloud cost based analysis.

Discovery – Private and Public cloud discover of assets.

As you can see this is a significant shift to expand VMware services into cloud based offerings. It was my intention to keep the descriptions at a high level for this article with plans to post follow ups to each offering as I dive into them more. I am excited to see VMware’s shift to this model and looking forward to see how our Enterprise customers respond to this offering. If it is anything like what we have seen with the VMC on AWS beta program, we are in for something good!


Thoughts and opinions are my own and do not represent those of VMware.